Hugo Boss – Visual Merchandising

Visual merchandising can create desire for products. It can facilitate and accelerate the sales process, something that we believe is critical in a commercial environment.

Bringing legibility, control and ease of use, without ever loosing preciousness and luxury is one of CAPS forte.

Knowing exactly what amount of structure and control to bring, what material will best express the brand identity and make products stand out, which light will enhance the product’s particular character, CAPS designs visual merchandising systems that integrate seamlessly into the store concept that remain easy to use for the staff.



Visual Merchandising


Project Management