In designing the new Escada store identity, a delicate balance was called for, reducing the emphasis placed on pure glamour in favour of a more subtle expression of elegance and contemporary luxury.

In tune with the cool but refined personality of the Escada woman, a visit to the store is like wandering the rooms of a luxury mansion that reflect a feeling of carefully refined opulence.

 

USA, L.A. Beverly Hills, May 2007, 554 sqm